Archive for May 2021
5 Trends to Incorporate into Your Marketing Strategy in 2018
Society is ever-changing. What was important to people and the things that influenced their opinions and kept their attention in 2017 have become “so last year.” This constant shift in satisfaction applies to the business world as well. The new year always brings new techniques and ideas that companies think will be the “Next Big…
Read MoreMarket Smarter, Not Harder: Focusing on Your Target Audience
In order to effectively market your brand, you need to know the people on the other end: your target audience. Many companies make the mistake of trying to market to everyone but, in the wise words of Seth Godin, “Everyone is not your customer.” On the surface, reaching as many people as possible might seem…
Read More7 Advantages of Social Media Marketing for Your Business
Social media marketing has grown to be a valuable strategic tool. One that can be cheaper and more effective than print, broadcast, or a variety of other forms of marketing. Social media is an entirely new breed and, when used correctly, can be extremely rewarding. In this fast-paced age of technology, you can’t afford to…
Read More6 Holiday Marketing Strategies to Try Out This Season
The holiday season is here and it’s the busiest time of the year for shopping. That means it’s time to either jump on the holiday marketing bandwagon – or let your business get left behind in the dust. There are many great opportunities that you can take advantage of during the happiest time of the…
Read More4 New Year’s Resolutions for Business Success
Prioritize business success in 2018 by giving a business-oriented twist to the classic New Year’s resolutions. Setting New Year’s resolutions for your business will get you on the right track for growing and developing your business over the next year. Encourage motivation and drive and get your mind focused on business strategy. Here are four…
Read MoreA Beginner’s Guide to Mobile Marketing
People spend, on average, over four hours a day on their phones. So why not take advantage of that time with mobile marketing? People in every demographic, all over the world, are on their smartphones. In fact, in 2017, mobile traffic accounted for 52.64% of global online traffic. With that kind of audience and reach,…
Read More7 Ways to Evolve Your Content Strategy
Content strategy has become a valuable part of a company’s success in marketing. It’s important to keep in mind that content marketing is constantly changing due to its influence from the ever-expanding technology and social media industries. There are many crucial details to consider when forming a content strategy that can make or break the…
Read MoreTips for Maintaining Employee Focus Through the Holiday Season
With all the hustle and bustle of this festive season, sometimes it can be hard to maintain employee focus. It’s easy to become distracted and lose motivation with the decorations, parties, traveling, and family visits that are headed this way. But you don’t need to sacrifice productivity to enjoy the holiday season. Here are a…
Read MoreSteer Clear of These Beginner Business Mistakes
When it comes to establishing a business strategy, it can be easy to fall victim to easy beginner business mistakes. Whether it’s your first business or your tenth, everyone is vulnerable to common error. So what can you do to make sure you’re building a successful business model? Here are a few beginner mistakes to…
Read More4 Reasons Your Small Business Can’t Afford Bad Design
First impressions are everything in the business world. Just like how it takes people less than 60 seconds to form an opinion on a stranger, so it goes for potential customers to decide whether they want to learn more about your business. So what will set you apart from the competition and bring the customer…
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