4 New Year’s Resolutions for Business Success

Prioritize business success in 2018 by giving a business-oriented twist to the classic New Year’s resolutions. Setting New Year’s resolutions for your business will get you on the right track for growing and developing your business over the next year. Encourage motivation and drive and get your mind focused on business strategy. Here are four…

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5 Trends to Incorporate into Your Marketing Strategy in 2018

Society is ever-changing. What was important to people and the things that influenced their opinions and kept their attention in 2017 have become “so last year.” This constant shift in satisfaction applies to the business world as well. The new year always brings new techniques and ideas that companies think will be the “Next Big…

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4 Best Practices to Increase Customer Referrals

Customer referrals are an important and exciting event for any business, whether you’re a B2B or a B2C company. But businesses so often get caught up in the excitement of a new lead that they forget what these referrals actually are: an opportunity to foster loyalty and trust with your current customer base. Instead of…

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4 Reasons Your Small Business Can’t Afford Bad Design

First impressions are everything in the business world. Just like how it takes people less than 60 seconds to form an opinion on a stranger, so it goes for potential customers to decide whether they want to learn more about your business. So what will set you apart from the competition and bring the customer…

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7 Essentials for a User-Friendly Website

The internet has taken the world by storm, but not everyone has it all figured out. Most target audiences don’t consist solely of tech-savvy millennials – which means businesses need websites that are easy for anyone to use. A user-friendly website isn’t just an extra perk, it’s a necessary element for every brand and a…

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5 Ways to Track & Stay Ahead of Your Competitors

Understanding and staying ahead of your competitors is one of the key factors in succeeding in the business world. Knowing who your competition is, what they’re planning, where they stand, and where you stand in comparison can make or break a campaign or even a brand as a whole. Here are a few ways to…

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6 Halloween Marketing Ideas for Every Small Business

Halloween-themed marketing isn’t just for pumpkin patches, candy stores, and costume shops. No matter what industry you’re in, every small business can celebrate this spooky holiday (and make some extra money while they’re at it!). Do the Monster Mash and make the most of everyone’s Halloween spirit! Here are six easy and fun Halloween marketing…

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Outdated Practices to Avoid in Modern Business

The business world is constantly evolving and companies must evolve with it in order to maintain a modern business strategy. Technology and the simplistic modern mindset have made many marketing and design techniques irrelevant or ineffective. A successful business should weed through all their systems and revamp or throw out any outdated applications. Here are…

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Why Personalization in Marketing is Key

In a constantly evolving industry, it is no secret that marketing efforts have to be new and creative in order to grab the attention of their client base. Every single day new content and marketing channels are coming into the game and overwhelming the consumer, putting brands under constant pressure to capture the attention of…

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3 Ways to Establish Strong Brand Imagery

Brand imagery is the perception people have of a brand whenever they see or hear about its work or content.  Matching your image with your target audience allows you to grow and engage with that market.  Who and what do you want to be associated with?  And, more importantly, how are you going to establish…

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