Top 5 Benefits of Using Google Analytics for Your Business

There are a variety of tools out there to measure performance and how people interact with a business online, but few are quite as essential or effective as Google Analytics. Google Analytics gives a comprehensive overview of a company’s SEO, website performance, and even demographic information. Reviewing analytics is a foundational component of developing and…

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5 Ways to Improve Your Company Culture

Company culture is an influential aspect of any successful business. It is necessary to evaluate your business, employees, and yourself as a business owner to create the best possible environment for your customers and employees. Without a strong company culture, your business may not be running as efficiently and effectively as you might hope. There…

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Why and When to Hire a Business Consultant

As an entrepreneur, you are accustomed to getting things done on your own. You know how to multi-task and aren’t afraid of leaping forward. These are incredible qualities that have made you and your business who you are today. But sometimes it is a good idea to bring in some reinforcements. You know your business…

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How to Give Meaningful Feedback

We all grow when we know how to give and receive meaningful feedback. The stigma is that feedback is critical, destructive, condescending, and discouraging. But that is not the point of feedback at all! If you want to build a culture that thrives on trust, here are six steps (plus one bonus step!) to develop…

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The Four-Phase Big IDEA for Leadership Training

We can identify leaders, but we must have programs and a plan in place to develop them. What are some specific characteristics we should include in our leadership development plans? We are so glad you asked. Leadership expert John Maxwell created the “IDEA” plan for training leaders. Alongside management’s strong leadership identification capability, his four-phase…

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How to Delegate Effectively & Why You Should

As a business owner, do you ever find yourself wondering why your business feels stuck and you aren’t gaining any traction? It’s probably because you’re at capacity. Ask yourself, “If I had to leave or not be around due to an emergency, would my business still run without me?” If the answer is, “No,” then…

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Standing Out From Your Competitors

Did you know that 58% of consumers are not brand loyal? That means that you are constantly in competition for your customers’ attention and dollar. Standing out from the competition is critical to your company’s success. While most people are aware of the concept, many businesses don’t have a proper grasp of it. Most of…

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5 Ways to Create Customer Loyalty

Every business knows and understands the importance of customer loyalty. Here at Catalyst Collective, we make it our mission to know the depths of you and your business. As a company, you want to attract the right clients, the right way. By creating customer loyalty, you gain a team of people who will speak well…

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5 Steps to Successfully Build a Brand

Building a brand, especially from scratch, can seem quite intimidating. There are so many details that go into designing a brand and making it successful. Although brand development and brand strategy should be among the first steps when starting a business, the process often gets neglected. A brand is how people perceive the company; it…

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