Posts by Kevin Abrams
Video Marketing is Essential to Creating an Effective Content Strategy
Video marketing is a must-have for engaging content, drawing the most attention from audiences in this fast-paced world. Whether you’re using Facebook, Twitter, Snapchat, or Instagram, video is dominating the social media world – and for good reason. Here are five reasons why you need to add more video to your content strategy. 1. Build…
Read MoreTop 5 Benefits of Using Google Analytics for Your Business
There are a variety of tools out there to measure performance and how people interact with a business online, but few are quite as essential or effective as Google Analytics. Google Analytics gives a comprehensive overview of a company’s SEO, website performance, and even demographic information. Reviewing analytics is a foundational component of developing and…
Read MoreHow to Delegate Effectively & Why You Should
As a business owner, do you ever find yourself wondering why your business feels stuck and you aren’t gaining any traction? It’s probably because you’re at capacity. Ask yourself, “If I had to leave or not be around due to an emergency, would my business still run without me?” If the answer is, “No,” then…
Read MoreSteer Clear of These Beginner Business Mistakes
When it comes to establishing a business strategy, it can be easy to fall victim to easy beginner business mistakes. Whether it’s your first business or your tenth, everyone is vulnerable to common error. So what can you do to make sure you’re building a successful business model? Here are a few beginner mistakes to…
Read More7 Ways to Evolve Your Content Strategy
Content strategy has become a valuable part of a company’s success in marketing. It’s important to keep in mind that content marketing is constantly changing due to its influence from the ever-expanding technology and social media industries. There are many crucial details to consider when forming a content strategy that can make or break the…
Read More4 Reasons Your Small Business Can’t Afford Bad Design
First impressions are everything in the business world. Just like how it takes people less than 60 seconds to form an opinion on a stranger, so it goes for potential customers to decide whether they want to learn more about your business. So what will set you apart from the competition and bring the customer…
Read More4 New Year’s Resolutions for Business Success
Prioritize business success in 2018 by giving a business-oriented twist to the classic New Year’s resolutions. Setting New Year’s resolutions for your business will get you on the right track for growing and developing your business over the next year. Encourage motivation and drive and get your mind focused on business strategy. Here are four…
Read More6 Holiday Marketing Strategies to Try Out This Season
The holiday season is here and it’s the busiest time of the year for shopping. That means it’s time to either jump on the holiday marketing bandwagon – or let your business get left behind in the dust. There are many great opportunities that you can take advantage of during the happiest time of the…
Read More7 Advantages of Social Media Marketing for Your Business
Social media marketing has grown to be a valuable strategic tool. One that can be cheaper and more effective than print, broadcast, or a variety of other forms of marketing. Social media is an entirely new breed and, when used correctly, can be extremely rewarding. In this fast-paced age of technology, you can’t afford to…
Read MoreMarket Smarter, Not Harder: Focusing on Your Target Audience
In order to effectively market your brand, you need to know the people on the other end: your target audience. Many companies make the mistake of trying to market to everyone but, in the wise words of Seth Godin, “Everyone is not your customer.” On the surface, reaching as many people as possible might seem…
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