Posts by Kevin Abrams
A Beginner’s Guide to Creating a Strong Social Media Strategy
Social media has taken over marketing and creating a social media strategy has become vital to building brand awareness. No matter who your target demographic is, every generation has found a home on different online platforms (check out with platform is best for your business). The many social media sites and accessories that vary across…
Read More6 Holiday Marketing Strategies to Try Out This Season
The holiday season is here and it’s the busiest time of the year for shopping. That means it’s time to either jump on the holiday marketing bandwagon – or let your business get left behind in the dust. There are many great opportunities that you can take advantage of during the happiest time of the…
Read MoreHow to Find the Best Hashtags for Your Business
You should already know why hashtags are so important to use in your business’s social media. (And, if you don’t, let us remind you.) But if you’re using hashtags without intention, you could be missing out on reaching that person who truly connects with your brand. Not all hashtags are created equal. Follow our three…
Read More5 Trends to Incorporate into Your Marketing Strategy in 2018
Society is ever-changing. What was important to people and the things that influenced their opinions and kept their attention in 2017 have become “so last year.” This constant shift in satisfaction applies to the business world as well. The new year always brings new techniques and ideas that companies think will be the “Next Big…
Read More4 New Year’s Resolutions for Business Success
Prioritize business success in 2018 by giving a business-oriented twist to the classic New Year’s resolutions. Setting New Year’s resolutions for your business will get you on the right track for growing and developing your business over the next year. Encourage motivation and drive and get your mind focused on business strategy. Here are four…
Read More4 Best Practices to Increase Customer Referrals
Customer referrals are an important and exciting event for any business, whether you’re a B2B or a B2C company. But businesses so often get caught up in the excitement of a new lead that they forget what these referrals actually are: an opportunity to foster loyalty and trust with your current customer base. Instead of…
Read More4 Reasons Your Small Business Can’t Afford Bad Design
First impressions are everything in the business world. Just like how it takes people less than 60 seconds to form an opinion on a stranger, so it goes for potential customers to decide whether they want to learn more about your business. So what will set you apart from the competition and bring the customer…
Read More7 Essentials for a User-Friendly Website
The internet has taken the world by storm, but not everyone has it all figured out. Most target audiences don’t consist solely of tech-savvy millennials – which means businesses need websites that are easy for anyone to use. A user-friendly website isn’t just an extra perk, it’s a necessary element for every brand and a…
Read MoreOutdated Practices to Avoid in Modern Business
The business world is constantly evolving and companies must evolve with it in order to maintain a modern business strategy. Technology and the simplistic modern mindset have made many marketing and design techniques irrelevant or ineffective. A successful business should weed through all their systems and revamp or throw out any outdated applications. Here are…
Read MoreWhy Personalization in Marketing is Key
In a constantly evolving industry, it is no secret that marketing efforts have to be new and creative in order to grab the attention of their client base. Every single day new content and marketing channels are coming into the game and overwhelming the consumer, putting brands under constant pressure to capture the attention of…
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