Posts by Kevin Abrams
6 Holiday Marketing Strategies to Try Out This Season
The holiday season is here and it’s the busiest time of the year for shopping. That means it’s time to either jump on the holiday marketing bandwagon – or let your business get left behind in the dust. There are many great opportunities that you can take advantage of during the happiest time of the…
Read MoreVideo Marketing is Essential to Creating an Effective Content Strategy
Video marketing is a must-have for engaging content, drawing the most attention from audiences in this fast-paced world. Whether you’re using Facebook, Twitter, Snapchat, or Instagram, video is dominating the social media world – and for good reason. Here are five reasons why you need to add more video to your content strategy. 1. Build…
Read More5 Trends to Incorporate into Your Marketing Strategy in 2018
Society is ever-changing. What was important to people and the things that influenced their opinions and kept their attention in 2017 have become “so last year.” This constant shift in satisfaction applies to the business world as well. The new year always brings new techniques and ideas that companies think will be the “Next Big…
Read More4 Reasons Your Small Business Can’t Afford Bad Design
First impressions are everything in the business world. Just like how it takes people less than 60 seconds to form an opinion on a stranger, so it goes for potential customers to decide whether they want to learn more about your business. So what will set you apart from the competition and bring the customer…
Read MoreA Beginner’s Guide to Mobile Marketing
People spend, on average, over four hours a day on their phones. So why not take advantage of that time with mobile marketing? People in every demographic, all over the world, are on their smartphones. In fact, in 2017, mobile traffic accounted for 52.64% of global online traffic. With that kind of audience and reach,…
Read More7 Advantages of Social Media Marketing for Your Business
Social media marketing has grown to be a valuable strategic tool. One that can be cheaper and more effective than print, broadcast, or a variety of other forms of marketing. Social media is an entirely new breed and, when used correctly, can be extremely rewarding. In this fast-paced age of technology, you can’t afford to…
Read More4 New Year’s Resolutions for Business Success
Prioritize business success in 2018 by giving a business-oriented twist to the classic New Year’s resolutions. Setting New Year’s resolutions for your business will get you on the right track for growing and developing your business over the next year. Encourage motivation and drive and get your mind focused on business strategy. Here are four…
Read MoreOutdated Practices to Avoid in Modern Business
The business world is constantly evolving and companies must evolve with it in order to maintain a modern business strategy. Technology and the simplistic modern mindset have made many marketing and design techniques irrelevant or ineffective. A successful business should weed through all their systems and revamp or throw out any outdated applications. Here are…
Read MoreWhy Personalization in Marketing is Key
In a constantly evolving industry, it is no secret that marketing efforts have to be new and creative in order to grab the attention of their client base. Every single day new content and marketing channels are coming into the game and overwhelming the consumer, putting brands under constant pressure to capture the attention of…
Read More7 Essentials for a User-Friendly Website
The internet has taken the world by storm, but not everyone has it all figured out. Most target audiences don’t consist solely of tech-savvy millennials – which means businesses need websites that are easy for anyone to use. A user-friendly website isn’t just an extra perk, it’s a necessary element for every brand and a…
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