Blog Posts

branding, rebranding

Brand Update: 3 Signs Your Business Needs One

February 16, 2018

As a business owner, there are always a million and one things to do and monitor. And when all of your brainpower is being spent on the day-to-day workings, sometimes…

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google analytics, analytics, web analytics, google, website analytics

Top 5 Benefits of Using Google Analytics for Your Business

February 9, 2018

There are a variety of tools out there to measure performance and how people interact with a business online, but few are quite as essential or effective as Google Analytics.…

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social media, social media strategy, connect, get connected

A Beginner’s Guide to Creating a Strong Social Media Strategy

February 2, 2018

Social media has taken over marketing and creating a social media strategy has become vital to building brand awareness. No matter who your target demographic is, every generation has found…

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Paints and paint brushes sitting on paper

4 Reasons Your Small Business Can’t Afford Bad Design

January 26, 2018

First impressions are everything in the business world. Just like how it takes people less than 60 seconds to form an opinion on a stranger, so it goes for potential…

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marketing, marketing strategy, trends, marketing trends

5 Trends to Incorporate into Your Marketing Strategy in 2018

January 19, 2018

Society is ever-changing. What was important to people and the things that influenced their opinions and kept their attention in 2017 have become “so last year.” This constant shift in…

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content strategy, content is king, content, content marketing

7 Ways to Evolve Your Content Strategy

January 12, 2018

Content strategy has become a valuable part of a company’s success in marketing. It’s important to keep in mind that content marketing is constantly changing due to its influence from…

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target audience, finding your target audience, marketing tips, marketing, target customer, target market

Market Smarter, Not Harder: Focusing on Your Target Audience

January 5, 2018

In order to effectively market your brand, you need to know the people on the other end: your target audience. Many companies make the mistake of trying to market to…

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new year's resolutions written on a notebook

4 New Year’s Resolutions for Business Success

December 29, 2017

Prioritize business success in 2018 by giving a business-oriented twist to the classic New Year’s resolutions. Setting New Year’s resolutions for your business will get you on the right track…

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Christmas holiday work place

Tips for Maintaining Employee Focus Through the Holiday Season

December 15, 2017

With all the hustle and bustle of this festive season, sometimes it can be hard to maintain employee focus. It’s easy to become distracted and lose motivation with the decorations,…

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Santa sitting on a couch reading a business newspaper

6 Holiday Marketing Strategies to Try Out This Season

December 8, 2017

The holiday season is here and it’s the busiest time of the year for shopping. That means it’s time to either jump on the holiday marketing bandwagon – or let…

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