Blog Posts

marketing, marketing strategy, trends, marketing trends

5 Trends to Incorporate into Your Marketing Strategy in 2018

January 19, 2018

Society is ever-changing. What was important to people and the things that influenced their opinions and kept their attention in 2017 have become “so last year.” This constant shift in…

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content strategy, content is king, content, content marketing

7 Ways to Evolve Your Content Strategy

January 12, 2018

Content strategy has become a valuable part of a company’s success in marketing. It’s important to keep in mind that content marketing is constantly changing due to its influence from…

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target audience, finding your target audience, marketing tips, marketing, target customer, target market

Market Smarter, Not Harder: Focusing on Your Target Audience

January 5, 2018

In order to effectively market your brand, you need to know the people on the other end: your target audience. Many companies make the mistake of trying to market to…

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new year's resolutions written on a notebook

4 New Year’s Resolutions for Business Success

December 29, 2017

Prioritize business success in 2018 by giving a business-oriented twist to the classic New Year’s resolutions. Setting New Year’s resolutions for your business will get you on the right track…

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Christmas holiday work place

Tips for Maintaining Employee Focus Through the Holiday Season

December 15, 2017

With all the hustle and bustle of this festive season, sometimes it can be hard to maintain employee focus. It’s easy to become distracted and lose motivation with the decorations,…

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Santa sitting on a couch reading a business newspaper

6 Holiday Marketing Strategies to Try Out This Season

December 8, 2017

The holiday season is here and it’s the busiest time of the year for shopping. That means it’s time to either jump on the holiday marketing bandwagon – or let…

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learn from experience written over a group of diverse people talking

Steer Clear of These Beginner Business Mistakes

December 1, 2017

When it comes to establishing a business strategy, it can be easy to fall victim to easy beginner business mistakes. Whether it’s your first business or your tenth, everyone is…

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brand, brand imagery, branding

3 Ways to Establish Strong Brand Imagery

November 24, 2017

Brand imagery is the perception people have of a brand whenever they see or hear about its work or content.  Matching your image with your target audience allows you to…

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modern business, business

Outdated Practices to Avoid in Modern Business

November 17, 2017

The business world is constantly evolving and companies must evolve with it in order to maintain a modern business strategy. Technology and the simplistic modern mindset have made many marketing…

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user-friendly website text on ipad next to to do list

7 Essentials for a User-Friendly Website

November 10, 2017

The internet has taken the world by storm, but not everyone has it all figured out. Most target audiences don’t consist solely of tech-savvy millennials – which means businesses need…

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