Blog Posts

brand, brand imagery, branding

3 Ways to Establish Strong Brand Imagery

November 24, 2017

Brand imagery is the perception people have of a brand whenever they see or hear about its work or content.  Matching your image with your target audience allows you to…

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modern business, business

Outdated Practices to Avoid in Modern Business

November 17, 2017

The business world is constantly evolving and companies must evolve with it in order to maintain a modern business strategy. Technology and the simplistic modern mindset have made many marketing…

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user-friendly website text on ipad next to to do list

7 Essentials for a User-Friendly Website

November 10, 2017

The internet has taken the world by storm, but not everyone has it all figured out. Most target audiences don’t consist solely of tech-savvy millennials – which means businesses need…

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marketing popsicles

Have Fun with It: How to Liven Up Your Marketing Strategy

November 3, 2017

How you conduct your marketing strategy directly affects how your customers view your brand. If you view it as a tedious and inconvenient task, those feelings are likely coming across…

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6 Halloween Marketing Ideas for Every Small Business

October 27, 2017

Halloween-themed marketing isn’t just for pumpkin patches, candy stores, and costume shops. No matter what industry you’re in, every small business can celebrate this spooky holiday (and make some extra…

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group of friends on laptop

Why Personalization in Marketing is Key

October 20, 2017

In a constantly evolving industry, it is no secret that marketing efforts have to be new and creative in order to grab the attention of their client base. Every single…

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competitors, business competition, competition

5 Ways to Track & Stay Ahead of Your Competitors

October 13, 2017

Understanding and staying ahead of your competitors is one of the key factors in succeeding in the business world. Knowing who your competition is, what they’re planning, where they stand,…

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swot analysis, swot, business analysis, business assessment, business development

The Benefits of Conducting a SWOT Analysis for Your Business

October 6, 2017

Taking the time to analyze, experiment, and draw diagrams to dissect your business, strategies, and predictions can seem complicated and time-consuming. That’s why the best thing you can do is…

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hashtag, hashtags, hashtag power

Hashtag Your Way to Better Social Media

September 29, 2017

The hashtag has taken over the social media world, becoming key to online marketing. When used correctly and stylishly, it can increase social media following, engagement, and more. Hashtags are…

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Key Factors to Consider in International Marketing

September 1, 2017

The world is a highly diverse place and this should be kept in mind when venturing into international marketing. The varying differences across the world can strongly affect how and…

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