Blog Posts

brand guidelines

4 Reasons You Need Brand Guidelines

The best businesses follow a brand guide. Whether it’s been consciously constructed or morphed over time, the brand guide is the company’s “bible” ...
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How to Delegate Effectively & Why You Should

As a business owner, do you ever find yourself wondering why your business feels stuck and you aren’t gaining any traction? It’s probably ...
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Standing Out From Your Competitors

Did you know that 58% of consumers are not brand loyal? That means that you are constantly in competition for your customers’ attention ...
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Video Marketing is Essential to Creating an Effective Content Strategy
Video marketing is a must-have for engaging content, drawing the most attention from audiences in this fast-paced world. Whether you’re using Facebook, Twitter, Snapchat, or Instagram, video is dominating the social media world – and ...
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A Beginner’s Guide to Mobile Marketing
People spend, on average, over four hours a day on their phones. So why not take advantage of that time with mobile marketing? People in every demographic, all over the world, are on their smartphones. ...
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7 Advantages of Social Media Marketing for Your Business
Social media marketing has grown to be a valuable strategic tool. One that can be cheaper and more effective than print, broadcast, or a variety of other forms of marketing. Social media is an entirely ...
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How to Find the Best Hashtags for Your Business
You should already know why hashtags are so important to use in your business’s social media. (And, if you don’t, let us remind you.) But if you’re using hashtags without intention, you could be missing ...
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5 Ways Marketing is More Than Promotion
When you hear the word “marketing,” what do you think of? Billboards? Brochures? Logos? Many businesses are hesitant to invest too much money into marketing because they don’t understand the full host of benefits that ...
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4 Reasons Your Small Business Can’t Afford Bad Design
First impressions are everything in the business world. Just like how it takes people less than 60 seconds to form an opinion on a stranger, so it goes for potential customers to decide whether they ...
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5 Trends to Incorporate into Your Marketing Strategy in 2018
Society is ever-changing. What was important to people and the things that influenced their opinions and kept their attention in 2017 have become “so last year.” This constant shift in satisfaction applies to the business ...
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