Branding
Staying Motivated
While some may find staying focused and motivated at work a simple task, others find it very difficult. After being in the same routine for so long, you start to forget why you’re here in the first place. However, effective self-motivation is what will highly distinguish you from everyone else. But how do you do…
Read More4 Reasons You Need Brand Guidelines
The best businesses follow a brand guide. Whether it’s been consciously constructed or morphed over time, the brand guide is the company’s “bible” — the guidepost for all internal and external communication efforts. Everything within the brand guidelines will serve to dictate your marketing strategies effectively. At Catalyst, we understand the importance of brand guidelines…
Read More4 Reasons Your Small Business Can’t Afford Bad Design
First impressions are everything in the business world. Just like how it takes people less than 60 seconds to form an opinion on a stranger, so it goes for potential customers to decide whether they want to learn more about your business. So what will set you apart from the competition and bring the customer…
Read MoreWhat Your Brand Voice Could Be Saying About You
What is a brand voice? How do you find it? How do you define it? Your brand voice is an essential, independent factor of your brand that dictates how you communicate with your target audience. It should represent your overall tone and brand personality. Your voice is not just what you talk about – it’s…
Read MoreBrand Update: 3 Signs Your Business Needs One
As a business owner, there are always a million and one things to do and monitor. And when all of your brainpower is being spent on the day-to-day workings, sometimes seemingly less important matters can slip through the cracks. Unfortunately, these “small” details can make a big difference when it comes to the visibility, reputation,…
Read MoreWhat Your Brand Can Learn from Trump’s Success
Everyone seems to love or hate Donald Trump, but there is one thing nobody can deny: our President knows how to build a brand. Trump is a shameless self-promoter who has been in the public eye regularly since the 1980s and the release of his first book, Trump: The Art of the Deal. Because of…
Read MoreWhy Quality is Still King
Have you ever seen a storefront with a dirty sign or a billboard that was starting to fade? Chances are you have and it’s equally likely that you don’t remember the store or the product that was being sold. Or even worse, what you saw left such a terrible impression that you vividly remember the…
Read MoreThe Evolution of Branding: Why it Might be Time to Update Your Logo
Just as individuals behind a company grow and change over time, so does the company itself. A logo is a representation of a business, meant to communicate the ideals and values associated with its brand. Consumers can form a familiar relationship with logos that allows them to recognize and identify a brand and what the…
Read MoreWhat’s a Brand Guide and Why Do You Need One?
At the heart of every successful business is a strong, consistent brand identity. Having a solid and recognizable theme has become essential in today’s marketplace, helping to foster credibility and familiarity among consumers. And just like with every other aspect of your business, the best way to do this successfully is to plan for it.…
Read MoreCreating a Brand: What You Might be Forgetting
Creating a successful company and recognizable brand takes work. You need a great product, reliable staff, effective sales channels, and creative marketing. But the list doesn’t stop there: numbers need to be crunched, applicable laws need to be followed, human need should be resourced. With so much going on, it’s easy for things to slip…
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