Staying Motivated

staying motivated

While some may find staying focused and motivated at work a simple task, others find it very difficult. After being in the same routine for so long, you start to forget why you’re here in the first place. However, effective self-motivation is what will highly distinguish you from everyone else. But how do you do…

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4 Reasons You Need Brand Guidelines

brand guidelines

The best businesses follow a brand guide. Whether it’s been consciously constructed or morphed over time, the brand guide is the company’s “bible” — the guidepost for all internal and external communication efforts. Everything within the brand guidelines will serve to dictate your marketing strategies effectively. At Catalyst, we understand the importance of brand guidelines…

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4 Reasons Your Small Business Can’t Afford Bad Design

First impressions are everything in the business world. Just like how it takes people less than 60 seconds to form an opinion on a stranger, so it goes for potential customers to decide whether they want to learn more about your business. So what will set you apart from the competition and bring the customer…

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What Your Brand Voice Could Be Saying About You

What is a brand voice? How do you find it? How do you define it? Your brand voice is an essential, independent factor of your brand that dictates how you communicate with your target audience. It should represent your overall tone and brand personality. Your voice is not just what you talk about – it’s…

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Brand Update: 3 Signs Your Business Needs One

As a business owner, there are always a million and one things to do and monitor. And when all of your brainpower is being spent on the day-to-day workings, sometimes seemingly less important matters can slip through the cracks. Unfortunately, these “small” details can make a big difference when it comes to the visibility, reputation,…

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What Your Brand Can Learn from Trump’s Success

Everyone seems to love or hate Donald Trump, but there is one thing nobody can deny: our President knows how to build a brand. Trump is a shameless self-promoter who has been in the public eye regularly since the 1980s and the release of his first book, Trump: The Art of the Deal. Because of…

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What’s in a Name?

The name you choose for your business has a huge effect on your success. We’ve all seen the storefronts with bad names and thought to ourselves, “Who is going to go in there?” So if you’re thinking you have a really clever name for your new business, stop and take a moment to rethink it.…

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Why Quality is Still King

Have you ever seen a storefront with a dirty sign or a billboard that was starting to fade? Chances are you have and it’s equally likely that you don’t remember the store or the product that was being sold. Or even worse, what you saw left such a terrible impression that you vividly remember the…

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What’s a Brand Guide and Why Do You Need One?

At the heart of every successful business is a strong, consistent brand identity. Having a solid and recognizable theme has become essential in today’s marketplace, helping to foster credibility and familiarity among consumers. And just like with every other aspect of your business, the best way to do this successfully is to plan for it.…

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