Standing Out From Your Competitors

Did you know that 58% of consumers are not brand loyal? That means that you are constantly in competition for your customers’ attention and dollar. Standing out from the competition is critical to your company’s success. While most people are aware of the concept, many businesses don’t have a proper grasp of it. Most of…

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5 Steps to Successfully Build a Brand

Building a brand, especially from scratch, can seem quite intimidating. There are so many details that go into designing a brand and making it successful. Although brand development and brand strategy should be among the first steps when starting a business, the process often gets neglected. A brand is how people perceive the company; it…

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