4 Reasons You Need Brand Guidelines

brand guidelines

The best businesses follow a brand guide. Whether it’s been consciously constructed or morphed over time, the brand guide is the company’s “bible” — the guidepost for all internal and external communication efforts. Everything within the brand guidelines will serve to dictate your marketing strategies effectively. At Catalyst, we understand the importance of brand guidelines…

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3 Ways to Establish Strong Brand Imagery

Brand imagery is the perception people have of a brand whenever they see or hear about its work or content.  Matching your image with your target audience allows you to grow and engage with that market.  Who and what do you want to be associated with?  And, more importantly, how are you going to establish…

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