Why Personalization in Marketing is Key

In a constantly evolving industry, it is no secret that marketing efforts have to be new and creative in order to grab the attention of their client base. Every single day new content and marketing channels are coming into the game and overwhelming the consumer, putting brands under constant pressure to capture the attention of…

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6 Halloween Marketing Ideas for Every Small Business

Halloween-themed marketing isn’t just for pumpkin patches, candy stores, and costume shops. No matter what industry you’re in, every small business can celebrate this spooky holiday (and make some extra money while they’re at it!). Do the Monster Mash and make the most of everyone’s Halloween spirit! Here are six easy and fun Halloween marketing…

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Have Fun with It: How to Liven Up Your Marketing Strategy

How you conduct your marketing strategy directly affects how your customers view your brand. If you view it as a tedious and inconvenient task, those feelings are likely coming across in your brand’s voice. Give your business a more approachable and outgoing vibe by infusing some fun into your marketing strategy! Even in a situation…

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