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Marketing|Target Markets

Market Smarter, Not Harder: Focusing on Your Target Audience

By Kevin Abrams | May 15, 2021

In order to effectively market your brand, you need to know the people on the other end: your target audience. Many companies make the mistake of trying to market to everyone but, in the wise words of Seth Godin, “Everyone is not your customer.” On the surface, reaching as many people as possible might seem…

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