Target Markets
Marketing in the Age of the Informed Consumer
Gone are the days where a consumer’s purchases were driven by catchy radio jingles and attention-grabbing TV ads. So long to times when what a customer knew about a product was controlled by what a salesman disclosed. Thanks to the internet, this model has been flipped on its head. Consumers are more informed and educated…
Read MoreA How-To Guide to Millennials
Millennials are spending money – and a lot of it. Millennial spending has been estimated at upwards of $1 trillion and you would be hard-pressed to find a company that doesn’t want a piece of that. This generation is also extremely influential with older consumers, such as their parents and grandparents. With so much buying…
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