"Your brand is what other people say about you when you're not in the room."
- Jeff Bezos, CEO of Amazon
What Is Branding?
Branding is a commonly used buzzword in the business world, but few organizations truly grasp what a brand is, and the power it has to propel their success in the marketplace. Simply put, your brand is the heart, mind, and soul of your business.
It's the heartbeat of your organization, and the DNA at the core of your idea. From that identity, the emotional expression of logos, marketing materials, and advertising concepts are born. At Catalyst Collective, we implement a series of identifying exercises designed to dig out the core of who your business is, allowing it emerge and embody the soul of your organization.