Thomas E. MacDonald

Brand Architect | Author | CEO
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Fuel Your Growth

Our proprietary, data-driven process develops the roadmap
and tools businesses need to become unified, scalable brands — guaranteed.

Our Story

So you know how there are businesses that kind of stall out and don’t know what to do? There's a gap between where they are, and where they want to be. They want to close the gap, but they're afraid to look foolish, to face embarrassment, and - worst of all - to fail.

Well... that's why we created Catalyst Collective. We know what it is like to stand at the edge of the cliff, looking across to the success on the other side, but terrified of the rocky ravine below. Motivated by our own experiences, we specialize in helping businesses come from behind and charge ahead to the see their dreams realized.

We develop tailor-made plans for each business, bringing them through the process of discovery, analysis, and strategy. This ultimately leads them to creative solutions, which become the Catalyst for their new found Momentum and success.

Featured Clients

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Industry Case Studies

Home Maintenance Industry | Innovative Startup Sells for Profit within 2 Years

In 2012, a former General Electric employee developed an innovative, efficient way to clean and seal roofs. His mission was to become the premier Southwest Florida exterior cleaning company. He approached our team for comprehensive Catalyst Collective eVALUE8™ consulting.

Once he claimed his eight eVALUE8™ power tools, he was ready to gain momentum. Catalyst’s sister company, Momentum Creative, developed targeted customer appeals and cohesive messaging across multiple channels including printed sales material, paid advertising content, a vastly-improved website, plus campaigns on Facebook, Twitter, AdRoll, and more.

With his new amped-up market presence, in just under two years the owner experienced his dream come true: another entrepreneur-minded investor made him a company purchase offer he simply couldn’t refuse. He was able to exit the business with a well-funded bank account allowing him the opportunity to fulfill his passion for overseas missionary work with his wife. Today, this innovative, kind spirit enjoys a life of serving others without a financial care in the world.

Financial Industry | From a Dated Identity to a Robust Online Presence

A national trade association comprised of trust companies, banks, and third-party administrators that administer self-directed retirement plans approached Catalyst Collective about their very dated and “tired” identity.

With the goals of becoming more accessible to investors, being recognized as a financial industry leader for free educational resources, and housing a reputable directory of SDIRA custodians, the Catalyst team set to work with comprehensive Catalyst Collective eVALUE8™ consulting.

The results? Refreshed branding and improved external messaging completely resurrected the organization’s social media engagement, website, and more. Within just eight months, more than 10,000 people per month visited and engaged with their new website as a useful resource for retirement investment planning. They are now considered an industry leader. Mission accomplished.

Veterinary Industry | From Side-hustle to Full-time Career

An animal-loving licensed prosthetist and orthotist applied his knowledge and innovation to make a prosthesis for a Great Dane puppy and was inspired to start creating prosthetics for dogs as a side job.

He contacted Catalyst Collective about taking his venture full-time so he could leave his day job. A true start-up, he had no brand established - no logo, no website, no online presence of any kind. Through the comprehensive Catalyst Collective eVALUE8™ consulting process, Peter was able to develop his core messaging and receive invaluable tools for growth.

In just one year, Peter grew his venture into a full-time business creating prosthetics for pets of all shapes and sizes. He has now joined forces with another industry leader and continues to engineer among the most advanced solutions available in the animal orthotic and prosthetic industry.

Legal Industry | More than 4x Increased Revenue

An attorney wanted assistance growing his practice.

Catalyst Collective guided him to a coach who helped him develop a better pricing structure which led to more sustained income and ensured that appropriate margins were fulfilled.

The attorney then assembled an internal support team; once implemented, this strategy both increased profits and reduced overhead almost immediately.

Less than three years later, his revenue increased by over 400%.

Food Service Industry | More than 222% ROI

Ready to share her collection of salad dressings with the world, but unsure of where to begin, a professional chef approached Catalyst seeking a marketing plan.

Developing a cutting edge social media sales strategy, Catalyst helped put this chef and her collection of dressings on the map.

Receiving a marketing ROI of over 222%, this chef’s career has grown exponentially, and has been a featured judge in several national culinary competitions.

Ecom Industry | From $0 TO $2M/Month

Prior to teaming up with Catalyst, the owner of a dealership was working 70+ hours a week to grow his business.

From the insights provided by Catalyst Collective, the client began to make necessary staffing changes; he also added two additional income streams and developed an e-commerce platform to sell items online.

Today, his organization does over $2 Million a month through dropship online part sales alone - and this segment of the business is almost completely automated.

Online Media Industry | Local News Outlet Rises from Notion to Notoriety

A team of grassroots thought leaders in Southwest Florida developed an organization of advocates and guides fighting for a high quality of life and an attainable, sustainable future for their fellow area residents. Their plan was to be realized through solution-based content, community activation, and supporting reliable political candidates. But they weren’t sure how to gain traction.

Our team of creative problem solvers and creatives collaborated with this group of advocates by implementing our comprehensive Catalyst Collective eVALUE8™ consulting process. We began working with the founder of the organization before it existed. They had a great idea, but no logo, website, messaging, branding, or marketing materials. They had no online, social media or local community presence. Starting with a “blank slate,” we crafted compelling messaging that catered to their target audience, reflected their values, and appealed to potential investors.

Once composed in an easily-digestible story, we presented their organization’s message in an excellent website, developed an online platform for their local news content, and reached their target audience across social media channels with high quality, engaging content. Within three months, this partner saw a significant increase in website visitors, new users, sessions, page views, and pages per session.

Retail Food Industry | Startup Chocolatier’s Sweet Story Gains 110% Visibility in 4 Weeks

After selling their shoe store in Brussels, an enterprising couple from Belgium moved to the United States to open an authentic Belgian chocolate café in Estero, Florida. Their goal was to base their entire café concept on “what makes Belgian chocolate so special.” Although committed to their vision, they quickly discovered that communicating their concept would require a level of creative expertise they did not possess.

Reaching out to the Catalyst Collective team put their minds at ease. Together with Catalyst consultants and a marketing content/design team from Momentum Creative (our sister company), we developed a compelling brand story to build their unique brand on “from scratch.” In concert, we delivered a clean, elegant logo and developed top-notch store signage, menus, and packaging that conveyed the chocolatier’s deluxe brand image.

Additionally, this partner received an elegant new website plus professional-grade business profiles on platforms including Instagram, Facebook, Twitter, Google Business, Yelp, Yellow Pages, and more. Within only a few weeks after launch, this startup watched their visibility grow from zero to over 110% online! Catalyst Collective made certain that chocolate connoisseurs all over SWFL couldn’t wait to get their hands on some deluxe Belgian chocolate.

Our Proprietary Growth Plans


At Catalyst Collective we believe that the road to success is paved through innovative strategies paired with
tailor-made solutions. With a passion to heal and grow companies, we’ve designed a custom proprietary system called E-RPMS, ensuring that each client sees their goals surpassed and dreams realized as quickly as possible.


Through discovery meetings, business and financial audits, and a Catalyst Workshop, consultants develop a comprehensive understanding of the client’s current position, immediate needs, and desired benchmarks. Consultants review this information closely to draft a detailed growth plan that addresses both present and future needs.


During Rejuvenate, we implement the first phase of our comprehensive growth plan. Using the information collected in Evaluate, consultants work with our team of graphic artists to personify the heart of your business. Together, we bring to life the visual representation of your brand and begin to refresh and unify the appearance of your organization.


Now that your brand is freshened up, it’s time to share it with the world! During this phase we clarify your messaging through website and social media development, SEO impact, and overall digital reach to ensure that through whatever medium a customer finds you, they like (and understand!) what they see.


Perhaps the most rewarding of all, the Market phase is what we like to call “the fun part”. Now that your presence is polished and your messaging is clear, it’s time to start attracting new customers! The hard part is over and the rewards start rolling in – so sit back, relax, and watch your business grow like never before.


To scale or not to scale – that is the question. Or at least, it’s the question you SHOULD be asking! As a business picks up speed, leaders have a choice to make: do I keep scaling this business for myself, or am I done scaling and ready to sell? The good news is this: the only wrong answer is not answering at all. Wherever you find yourself – in it for the long haul, or ready to pursue other endeavors – our consultants have walked a similar path and are here to help. Every business has a future to which you hold the blue prints… and we’ve got the tool belt to turn your dreams into a reality.

Fantastic or
Free Guarantee

We’re so confident receive FANTASTIC Value from us, that we’re offering a Fantastic or Free Guarantee! If within the first year you don’t receive a minimum MROI of 136%, plus gain insights to take your leadership and your business to the next level – we will be shocked… then we will also return 100% of your investment for FREE.

With no risk, what do you have to lose?

Meet Our Collective

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Madeleine MacRae
Brand and Business Architect | Author | Speaker

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Robin Athlyn-Thompson
Brand Architect

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Thomas MacDonald PPC, CBC
Brand Architect | Author | CEO

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April Ross
Client Concierge


Dr. Phil Phillips
Business | Brand Architect

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Madeline Johnson
COO | Brand Architect

We want to know about YOU.

At Catalyst, we believe that every idea, every person, and every business have a unique story to tell, and we’re here to help tell it. We have discovered that diamonds in the rough are the most precious, and that unmet goals are simply untapped potential.

Thomas E. MacDonald

Brand Architect | Author | CEO

Tom’s passion for marketing and consulting ignited during his time as a professional road musician. Between gigs, Tom excelled in various jobs where managers encouraged his natural aptitude for consulting. Eventually in demand, his keen analytical skills combined with recommendations for growth and scalability drastically increased productivity for corporations such as Walmart and Louisiana Pacific.

In 2009, Tom united a group of like-minded creative problem solvers and business planning enthusiasts to form the Catalyst Collective, a results-driven consulting company specializing in growing businesses that currently report $1-2 million in annual revenue.


In 2017, Tom added a full-service creative agency, Momentum Creative, to the collective to serve the graphic design and content needs of those who receive Catalyst’s consulting services.

Since its inception, Catalyst Collective’s influence and professional marketing direction have helped launch, renovate, and scale over 1800 successful brands and businesses.