Thomas E. MacDonald
Brand Architect | Author | CEO
Through discovery meetings, business and financial audits, and a Catalyst Workshop, consultants develop a comprehensive understanding of the client’s current position, immediate needs, and desired benchmarks. Consultants review this information closely to draft a detailed growth plan that addresses both present and future needs.
During Rejuvenate, we implement the first phase of our comprehensive growth plan. Using the information collected in Evaluate, consultants work with our team of graphic artists to personify the heart of your business. Together, we bring to life the visual representation of your brand and begin to refresh and unify the appearance of your organization.
Now that your brand is freshened up, it’s time to share it with the world! During this phase we clarify your messaging through website and social media development, SEO impact, and overall digital reach to ensure that through whatever medium a customer finds you, they like (and understand!) what they see.
Perhaps the most rewarding of all, the Market phase is what we like to call “the fun part”. Now that your presence is polished and your messaging is clear, it’s time to start attracting new customers! The hard part is over and the rewards start rolling in – so sit back, relax, and watch your business grow like never before.
To scale or not to scale – that is the question. Or at least, it’s the question you SHOULD be asking! As a business picks up speed, leaders have a choice to make: do I keep scaling this business for myself, or am I done scaling and ready to sell? The good news is this: the only wrong answer is not answering at all. Wherever you find yourself – in it for the long haul, or ready to pursue other endeavors – our consultants have walked a similar path and are here to help. Every business has a future to which you hold the blue prints… and we’ve got the tool belt to turn your dreams into a reality.
With no risk, what do you have to lose?
In 2017, Tom added a full-service creative agency, Momentum Creative, to the collective to serve the graphic design and content needs of those who receive Catalyst’s consulting services.
Since its inception, Catalyst Collective’s influence and professional marketing direction have helped launch, renovate, and scale over 1800 successful brands and businesses.