Original Content is Essential to Growing Your Brand

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Sharing other people’s social media posts and stock photos is an easy way to keep your business active and engaged on social media. But it’s not all that your business should be doing. If you want higher quality scores, more engagement, and better brand awareness, then you need to stop following the pack and start leading it. Consumers and search engines alike want to see original content – things like custom graphics, videos, and blog articles.

Here are three major advantages of posting original content.

1. Original Content = Better SEO Rankings

As we’ve moved away from the early years of the internet (or the “Misinformation Age,” as some call it), search engines and innovative companies have worked to develop constantly evolving rules and algorithms that ensure users will get the information they need and filter out what they don’t want to see. To get your content noticed by the right customers and not get filtered out, you need to play by these rules. Creating unique content that utilizes keywords related to your business will help improve your business’s SEO rankings, which will have a direct impact on your brand awareness and success. Search engines like to see websites and social media that are being constantly updated with fresh, original content and it will all pay off when you see your business’s name in one of the top spots on Google.

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2. Original Content Gives Your Business Credibility

No matter what your product or service is, you are the expert in it – and your audience needs to know that. By writing articles or making videos, you’re telling potential customers that you’re the authority on your industry. Educate people on why they need your product, how it benefits the world around them, and why your business should be the one to give it to them. The more your customers can learn from you, the more they will come to trust you, and the more loyal they’ll be to your brand in the long run.

3. Original Content Lets Consumers Connect with Your Brand

When you create your own content, you’re giving your brand a unique opportunity to portray its own original representation of your business. Branding is a way for people to quickly recognize businesses they can connect with and trust. If consumers can identify with your message, they’re more likely to identify with your brand. Sharing genuine content on your website gives prospective customers a taste of the positive experiences that you can deliver, whether it’s through reviews, articles, videos, pictures, or comments. Establish a specific personality (or “brand voice”) and base your content and written replies around it.

No matter what kind of business you run, it’s important for your SEO rankings, credibility, and engagement to have an identifiable brand personality that you showcase in original content.