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Positioning

"Positioning is how you differentiate yourself in the mind of the prospect."

- Al Ries, Marketing Professional and Author

Positioning Is Strategy

If all of your competitors were placed in a single file line, where would you be? What about your product, your service, or your business model would define your place amongst the competition?

Enter: the art of positioning.

Not to be confused with branding - which is an emotional expression - positioning is one of the most crucial, fundamental building blocks for the success of any organization. It has the power to align your team, amplify your message, and accelerate growth in any industry… but without it, even the best ideas get lost in the shuffle of the competitive marketplace.

At Catalyst Collective, we know that any business is only as good as its positioning strategy - and we're here to help. Our team of market experts will perform an in-depth evaluation of your organization, analyzing your company's unique advantages to establish vision, relevance, and distinction within the marketplace.

Do You Know Your Positioning DNA?

Our Positioning services include:

Market Analysis
Competitive Advantage Strategy
Brand to Position Connectivity
Qualitative Positioning Testing
Identifying Primary and Secondary Differentiators
Positioning is Foundational for Your Brand, Are You Ready to Dive in and Build a Solid Foundation?

Schedule Your Next Business Development Steps

On-site
Business Audit

Ready to dig in and take your business to the next level? In our On-Site Business Audit, we'll complete a thorough, detailed analysis of your organization from top to bottom. Here, we'll identify both strengths and potential pitfalls, then draft a tailor-made plan to propel your business to success.
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Foundational
Branding

Off to a good start, but struggling to hold your ground? Perhaps the most critical piece of business development is establishing your brand. A strong brand is the key to successful marketing, building a solid customer base, and even client retention. Together, we'll identify and energize your brand, providing the boost you need to strengthen your position in the marketplace.

Strategic
Growth Strategy

They say a goal without a plan is just a wish - so let's start planning! After examining your current standing, we'll work one-on-one with you to draft a personalized development plan for your business. Whether your goal is to scale or to sell, we'll help grow your business and establish your place within any industry..
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