Brand Architect | Marketing & Communications Strategist
The daughter of small business owners, Crysten developed an interest in entrepreneurship at an early age. Always working on-the-go, Crysten’s family frequently visited Walt Disney World during her childhood, where she was first introduced to the Make-A-Wish Foundation. Years later, the emotional impact of seeing Make-A-Wish in action would prove a key component in the development of Crysten’s future.
Choosing to combine her love of entrepreneurship with her passion for serving others, Crysten went on to obtain a Bachelor’s Degree from Cornerstone University with a dual major in Nonprofit Administration and Business Management. When Crysten joined the marketing world in 2016, she quickly realized she’d found her niche. After two years cultivating her skill set through marketing luxury real estate, she joined the Catalyst Collective team in 2018, and hasn’t looked back.
Quickly establishing herself as a “Millennial Mastermind” in the field of branding and marketing, Crysten has been a featured speaker at several high-profile business conferences, and is currently co-authoring an entrepreneurial guide with the founder and CEO of Catalyst, Thomas MacDonald.
Ever passionate about serving others, Crysten currently serves as a Brand Architect and Marketing and Sales Executive for Catalyst, working diligently to continue seeing businesses flourish and thrive in any industry.
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At Catalyst, we believe that every idea, every person, and every business have a unique story to tell, and we’re here to help tell it. We have discovered that diamonds in the rough are the most precious, and that unmet goals are simply untapped potential.