Senior Content Strategist
The daughter of small business owners, Crysten developed an interest in entrepreneurship at an early age. Always working on-the-go, Crysten’s family frequently visited Walt Disney World during her childhood, where she was first introduced to the Make-A-Wish Foundation.
Years later, the emotional impact of seeing Make-A-Wish in action would prove to be a key component in the development of Crysten’s future. Choosing to combine her love of entrepreneurship with her passion for serving others, Crysten went on to obtain a Bachelor’s Degree from Cornerstone University with a dual major in Non-Profit Administration and Business Management.
Crysten remained in Michigan for several years, launching her career in leadership while partnering with non-profit organizations such as Habitat for Humanity, Family Promise, and Junior Achievement. In 2016, Crysten relocated to Florida where she uncovered yet another passion of hers: brand development!