Darren Simpson CBC

Brand Architect

Darren is thrilled to bring his business knowledge, passion for fitness, and unparalleled customer service to Catalyst Collective. His experience includes over 18 years of business management, development, and multi-store flagship experience including opening the first Reebok CrossFit FitHub concept store in NYC on 5th Ave in conjunction with Reebok CrossFit 5th Ave.

Sports and fitness have always been a large part of Darren’s life. From an early age, he was involved in competitive sports, including baseball, football and wrestling. As a true thrill seeker, he took on more extreme sports such as snowboarding and skydiving later in life. Darren was introduced to CrossFit in 2010, and from the first moment he stepped into a box, he knew he had found what he had been searching for: a sport that would push his limits, challenging, humbling and inspiring him all at the same time. After submerging into the CrossFit methodology he gained respect and admiration for the sport and made the decision that one day he would own his own gym. Three years later, Darren fulfilled that dream, and CrossFit GSP was born.

Darren believes in helping every peer and employee accomplish their goal, no matter their level of experience. He is a natural motivator thrives on seeing others succeed both personally and professionally.