Jen Smith

Art Director

Jen is originally from Spokane, WA, or as she affectionately calls it, the “Land of Huckleberry Goodness.” In her adult life, Jen felt called to the salt air of Fort Myers, FL, where she served as graphic designer for Chico’s FAS, Inc.’s Soma Intimates brand. At Soma, she participated in numerous brand and product line designs, including working with Soma’s creative director to develop the Soma Sport logo.

In 2016, Jen began serving as a graphic designer on the creative arts team of Fort Myers-based Next Level Church, where she designed books and merchandise and developed or refreshed several logos for multiple ministries and conferences. During her time at Next Level, she welcomed her first child and began to pursue work-from-home opportunities — it was then that she discovered Momentum Creative.

For two years, Jen worked on a project-by-project basis for Momentum. In October 2020, she accepted the position of Art Director; she now oversees all visual aspects of Catalyst Collective and Momentum Creative’s marketing and advertising initiatives both internally and on behalf of client partners. Watching a brand come to life is one of her greatest joys. When not sketching logos or designing brands, you can find Jen paddle boarding all over SWFL.

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and tools businesses need to become unified, scalable brands — guaranteed.

Meet Our Collective

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Madeline Johnson
COO | Brand Architect

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Kevin Abrams
CTO | Dev Team Director

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Crysten Cornish
Brand Architect | Marketing & Communications Strategist

Scott Madans

Scott Madans
Lead Business Strategist

Jeff Levin

Jeff Levin
Chief Revenue Officer

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Amy Bright Gilhuly
Marketing & Communications Strategist

Jen Smith

Jen Smith
Art Director

Marcie Roberts

Marcie Roberts
Content Director | Traffic Coordinator

Wesley Beggs

Wesley Beggs
Senior Client Concierge

Amanda Garner

Amanda Garner
Content Strategist

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Thomas MacDonald PPC, CBC
Brand Architect | Author | CEO

Nadja Jauregui

Nadja Jauregui
Content Strategist | Video Editor

We want to know about YOU.

At Catalyst, we believe that every idea, every person, and every business have a unique story to tell, and we’re here to help tell it. We have discovered that diamonds in the rough are the most precious, and that unmet goals are simply untapped potential.