Madeline Johnson

COO | Brand Architect

Madeline’s interest in business growth and development began during a college course on Networks, Crowds, and Markets. As a student with a background in social and personality psychology, she was intrigued by the different factors that motivate consumer behavior and engagement. A career in marketing was the perfect fusion of her passions for psychology, business, writing, and art.

After graduating with a Bachelor of Arts in Psychology from New College of Florida in Sarasota, Madeline found her place working as an intern for Catalyst Collective. Since then, she has grown her skillset and tackled new projects and challenges to move from Content Strategist to Content Director to CMO to COO. In 2017, Madeline worked directly with Tom MacDonald to launch Catalyst’s sister company Momentum Creative, a full-service creative agency. She has been a key player in transitioning Catalyst and Momentum from a small local agency to a powerhouse of strategists and creators that partner with brands on national and international levels.

Madeline loves developing and managing her team to help them better serve Catalyst Collective and Momentum Creative’s client partners. In her free time, she enjoys creative writing, traveling, volunteering as a Florida Guardian ad Litem, and playing and hosting trivia.

Fuel Your Growth

Our proprietary, data-driven process develops the roadmap
and tools businesses need to become unified, scalable brands — guaranteed.

Meet Our Collective

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Madeline Johnson
COO | Brand Architect

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Kevin Abrams
CTO | Dev Team Director

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Crysten Cornish
Brand Architect | Marketing & Communications Strategist

Scott Madans

Scott Madans
Lead Business Strategist

Jeff Levin

Jeff Levin
Chief Revenue Officer

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Amy Bright Gilhuly
Marketing & Communications Strategist

Jen Smith

Jen Smith
Art Director

Marcie Roberts

Marcie Roberts
Content Director | Traffic Coordinator

Wesley Beggs

Wesley Beggs
Senior Client Concierge

Amanda Garner

Amanda Garner
Content Strategist

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Thomas MacDonald PPC, CBC
Brand Architect | Author | CEO

Nadja Jauregui

Nadja Jauregui
Content Strategist | Video Editor

We want to know about YOU.

At Catalyst, we believe that every idea, every person, and every business have a unique story to tell, and we’re here to help tell it. We have discovered that diamonds in the rough are the most precious, and that unmet goals are simply untapped potential.