Ever Put Your Business Under a Microscope? Now’s the time.In only 11 questions, we can identify which of the three main “DNA” types your business is based upon. This is a vital first step in the process of clarifying and polishing your core messaging, so let’s jump in and see what we’re working with - no lab coats needed!Name* First Last OrganizationEmail* What does your business DO, in the simplest terms?* We provide a truly unforgettable experience with unmatched customer service. We offer THE best products and services - always. We’re here to shake things up, make waves, and change the world.What does success mean to you?* Quality, long-term relationships with loyal customers. Financial bandwidth to allocate towards product/service development. Sparking a movement that changes people's minds or behavior.What question do you ask yourself the most, when it comes to innovation?* How can we improve the experience for our customers? How can we make our products/services better, faster, or cheaper? What uncharted territory can we conquer, next? What best describes your pricing strategy?* We price our products/services based on customer usage or service type - it’s all about the experience! We unashamedly price our products/services in accordance with the value they provide, because we ONLY offer the best quality. Freemium - we offer a free trial to win them over, and easily convert people to recurring customers.Surprise! You just got an extra $100K/month to use for marketing. How do you spend it?* Investigating the needs and intrinsic motivations of our target demographics. We want to know who our customers are so we can care for them better! Research and development on a truly amazing new product/service design. This new development will speak for itself! Raising awareness for a new idea - we’ve got to spread the word, and start the movement!We want to be known as a team of....* Empathetic servant-leaders who intimately know and understand our customers. Brilliant developers, engineers, and leaders who offer outstanding products and services. Big thinkers who made a “lifestyle choice” by joining our organization. What’s your approach to inspiring customer loyalty?* To be so beloved by our customers that they wouldn’t dream of going elsewhere. To offer a product/service so superior that the competition isn’t even attractive. We don’t even want customers - we want a zealous community.Let’s imagine your CEO gets famous… what will they be known for?* Unmatched service, excellent communication skills, and unprecedented customer experience. High-level product/service development, continual innovation, and impressive sales figures. Charismatic personality, revolutionary thought leadership, and casting ground-breaking vision for the masses.Your executive team is most likely to approve funding for which project?* A total revamp of the customer experience, from start-to-finish. We’re making the whole process easier and more intuitive for our clients! Developing a new product/service to meet an emerging customer need. Our clients have a problem, and we need to create a solution! A feasibility study on a groundbreaking new concept. Can we actually make this crazy idea a reality? How do you know you’re offering solid value to your customers?* They tell us! Our customers are very loyal, and we get incredible testimonials without even having to ask. Sales are up and brand reputation is high. The metrics don’t lie! We solve problems our customers don’t know they have - and that’s a value that speaks for itself.Our brand personality is most guided by...* The sum of every experience a customer has with our organization -- how we make people feel. The visual presentation of our business — our logo, design style, color palettes, etc. The way our spirit is embodied — a challenge to the world to think and act differently.