Website Maintenance: A Crucial Element of Your Business’s Success


Think of your website as you would a vehicle. In order to keep it running smoothly, you must follow a reliable maintenance schedule. Imagine how a car would run (or not run) without a regular oil change or check-up performed by a reputable and knowledgeable company. Compare that to the effect a poorly maintained website would have on you and your business. What impression would visitors get if they landed on a page filled with broken links, error messages, grammatical mistakes, and other signs of lack of maintenance?

Your Website Needs Regular Attention

Trust or false: Once your website has been created and gone live, you can sit back and relax. …False! Monthly maintenance is an integral part of your professional, functioning website, which represents you and your business online to the entire world.

The truth is that a neglected website costs money, time, and your good reputation. The majority of people that land on an unpolished, slow, or unprofessional looking page don’t bother to stick around and read the content, let alone make a purchase. You need consistent check-ups to make sure your grabbing and keeping your customer’s attention.

What Does Website Maintenance Include?

A web development professional will handle all of the behind-the-scenes work that goes into website care. They will maintain optimal performance, track uptime, monitor SEO performance, perform critical updates, and scan for malware. When each of these things are sustained, your site will consistently function as the fine-tuned tool it was created to be.

Of equal importance is that your website grows and that the content is always fresh. Other benefits to maintenance include relevant changes to design, analytics monitoring, and even generating organic copy (such as blogs) that will improve SEO and drive customers to your website. These elements are also dependent upon whom you choose to seamlessly maintain, monitor, and update your site.

Evolution Brands Checks All the Boxes

Hopefully, by now, you are convinced of the importance of website maintenance and are wondering how to proceed from here. The best and most successful course of action is to hire an experienced professional to manage your specific website needs.

At Evolution Brands, we have the knowledge and tools required to optimize your website’s performance. We start by carefully backing up your site and, after our team has updated it, we check for any issues that need to be resolved. We maintain an accurate record of the plugins which we update. That way, it’s possible to view the versions of plugins that have been updated and, if necessary, switch back to a previous version. Whatever the issue, we address it swiftly and efficiently.

To help you better understand your website and our results, we also provide a monthly maintenance report that includes basic traffic analytics in an easy-to-read and condensed format.

Why Not Perform Website Maintenance Yourself?

Without the proper experience and education, performing web maintenance yourself can cause you to miss important details that could mean the difference between a fully efficient website and one that misses the mark. Evolution Brands has years of working knowledge in maintaining all of the moving parts of websites, which saves you time and money. You will have the peace of mind knowing that your site is monitored around the clock and issues have been resolved that you might not have even known existed.

For example, did you know that WordPress updates do not create a record of each occurrence? Which means that if a problem arises from a plugin update later on, it would be difficult to trace which plugin was changed. Knowing what was updated and if (or how) to switch back is a daunting task. The wrong choice risks a loss of sales and contact information as well as changes to content and other data due to restoring from a long-dated backup.

Error 404: Page Not Found Graphic

The Bottom Line in Website Maintenance

Many things can go wrong with your website – sometimes all at once. Just like with our earlier example of the car, keeping your web page properly maintained is a wise and responsible decision. The benefits include the confidence in knowing your site is performing at its optimal state, saving time and money in the long-term, and increasing your income and visibility. By hiring an outside professional to handle your site, you also avoid the frustration of trying to fix and maintain it yourself.

The cost of fixing a problem caused by neglect or inexperience is far greater than obtaining a professional website maintenance service. Hiring a web developer now will prevent you from having to call someone to correct an issue later on, which can be expensive.

Don’t allow your website to be exposed to potential downtime or other hazards to your successful and profitable online presence. Reject the temptation to cut corners with your site maintenance by doing it yourself. Decide that you and your business deserve superior website maintenance and make the choice to put your site in the hands of an experienced specialist.

Evolution Brands is Here to Serve You

We will take the stress out of keeping every aspect of your site up to par 24 hours a day. Evolution Brands employs qualified maintenance professionals trained to keep a keen eye out for issues which could cause glitches on your site. The goal is to prevent site problems and find solutions to give your online presence polish that stands out from the vast Internet crowd.

Contact us today for information on how you can have a top notch, well-maintained website which will exceed expected results. Reach us through our website, email us at, or call 239.789.1992 to get started.