Senior Content Strategist is a full-time position demonstrating the highest level of skill in copywriting, analytics tracking, market research, social media marketing, SEO, brand development, and more. They serve as the right-hand to the Content Director.
Senior Content Strategists are expected to be able to train Content Strategists and Interns on all responsibilities with little-to-no oversight necessary. Senior Content Strategists that demonstrate proficiency and leadership can progress into the role of Content Director.
REQUIREMENTS
- 2-3 years of experience as a Momentum Content Strategist
- Ability to lead and educate other team members
- Strong writing skills & ability to self-edit
- Self-motivation to complete tasks independently
- High level of teachability
- Commitment to growth and professional development
- Comfortable working with a fully Remote Team
- Marketing or business degree or equivalent experience
RESPONSIBILITIES
- Provide effective and inspiring leadership by being actively involved in all Content and Creative services, developing a broad and deep knowledge of all programs
- Work directly with Content Director to oversee completion of tasks and projects in a timely manner
- Assist/lead training sessions and create training documents and SOPs
- Actively bring new ideas and improvement ideas to Content Director to grow and improve the team and our processes regularly
- Adhere to Momentum SOPs and ensure others are following them to meet and exceed project expectations
- Assist in the creation, development, and management of Momentum and its clients
- Create, develop, and manage content for organization and clients’ online presence
- Maintain a consistent look and feel (brand personality) throughout all assets
- Develop and expand understanding of brand structure and optimization techniques
- Consistently research, understand, and utilize analytics tracking
- Be available during business hours (9AM – 5PM ET) for communication, meetings, and questions
- Stay current with digital marketing trends, tools, and industry changes
- Consistently communicate progress on tasks through Teamwork project management system
- Temporarily assume all responsibilities of the Content Director when out of office to best of ability
- Substitute or assist the Content Director with client meetings, client review, directors’ meetings, and art review
- Communicate with Content Director to resolve any timing, tasking, or team issues that may arise
- Assist Content Director with internal processes, task management, and organizational activities
- Complete all projects as instructed by Content Director
- Develop an overall, high level understanding of the company and each departments
- Participating in client review meetings and MIO meetings/training
GENERAL ASSIGNMENTS
- Mid-level writing projects if necessary (blogs, social media, etc.)
- Copywriting for sales materials, press releases, and digital content
- Designing basic social media graphics on Canva
- Keyword list development, reports, and monitoring
- Creating and maintaining Agency Analytics dashboards and reports
- Copywriting and design for email drip campaigns
- Market assessments and online audits
- Involved participation in Brand Architecture Workshops
- Ad campaign quality control and budget monitoring
- Minimal management tasks and internal process assistance
- Web copy development
- Brand guide development
- High level or quick turnover content projects
- Minimal assistance with budgeting (pulling hours, adjusting time estimates, etc.)
- Reviewing and editing small copywriting, social, and business listing projects for quality control
- Lead Content Team meetings
- Teamwork tasking and Client Portal management
- Press release distribution