Discover your Brand GenotypeHiddenName First Last HiddenEmail HiddenOrganizationYour Positioning Brand is a MOTHERYour company personification is a mother! Motivated by member needs and relationships, your company focuses on member segmentation and experience. Your customer service is the embodiment of the phrase, "Y'all come back now!", and thanks to the nurturing experience your customers receive, they do!Your Positioning Brand is a MECHANICYour company personification is a mechanic! Motivated by technology and what it can do, your company focuses on product quality and value. Driven by a desire to introduce more innovative, efficient methods into the marketplace, your company assists and serves the stockholders of your industry.Your Positioning Brand is a MISSIONARYYour company personification is a missionary! Motivated by a creative vision and bold ideas, your company focuses on category creation and the importance of personality. Constantly bringing new ideas to other organizational leaders, not only can your company dominate the competition, your company has the potential to become a thought leader for the entire industry! Do you care obsessively about the customer experience?* Yes NoIs Net Promoter Score important to you?* Yes NoDoes your organization often talk about how to make customers happy?* Yes NoDoes your organization tell stories about customer relationships in most meetings?* Yes No Does your organization focus intently on customer segmentation (dividing customers into categories, and providing a specific experience for each category)?* Yes NoCan you pinpoint the customer segments or demographics your organization targets?* Yes NoAre those customer segments easily identified by age, gender, job, activity, or belief system?* Yes NoDoes your organization refer to its customers with any sort of affectionate or unique name?* Yes No Is your product or service a commodity?* Yes NoDo you focus primarily on product or service value in your messaging?* Yes NoDoes your organization provide a product or service that offers rare value in your industry?* Yes NoDo you frequently compare your prices with those of your competition in management meetings?* Yes No Does your organization introduce new products or features several times a year?* Yes NoDoes your management team often talk about how your product/service offer more features than the competition?* Yes NoDo you focus primarily on the unique features of your product or service in your messaging?* Yes NoDo you commission case studies to match the features of your product/service against the competition?* Yes No Is your organization changing market behavior?* Yes NoIs your product or service redefining an industry or creating a new one?* Yes NoAre your customers primarily "early adopters" (consumers that adopt new products/technology before the rest of the population)?* Yes NoDoes your organization largely ignore existing market standards/research?* Yes No Does your organization have an extremely charismatic product or CEO?* Yes NoDo people come to work at your organization as a lifestyle choice?* Yes NoAre customers and industry influencers aware of your corporate culture and able to define it?* Yes NoDo you consider “cultural fit” a huge element when hiring?* Yes NoNameThis field is for validation purposes and should be left unchanged.