Why You Need to Invest in Interactive Content (Now)

Unless you live under a rock, everywhere you look people are on their phones. Why you may ask? They aren’t just texting their BFFs, they’re scrolling through content and hunting for deals. And if you’re thinking, “Well, those aren’t my customers,” you’re wrong. The age group with the highest tablet use is 30-49. * http://www.marketingcharts.com/online/us-tablet-ownership-update-january-2014-39508/.

If you have a business, here’s what you need to know about Interactive Content:

Your potential customers are not using the phone book or thumbing through standard issue periodicals anymore. They are using a smartphone or tablet and they are using them to do everything, such as:

• Consume news, entertainment or professionally-relevant content
• Watch videos and listen to music
• Use social media networks
• Use media or apps to message colleagues, friends, and family
• Read and write emails and text messages
• Research products and make purchases
• Complete or consume product reviews
• Research and navigate local businesses

Because of this, it’s critical your website is mobile-responsive. That means it needs to be designed in a manner that will look good on a wide variety of screen sizes and optimized for the latest phones.

And what about apps? Should your business have one? Apps typically make the user experience easier for shopping and getting to the information you need when you need it. But that doesn’t necessarily mean your business needs one. If you’re in retail, consider developing one. If you offer a service, there are other things you can do when it comes to mobile-only content. For instance, you can offer smartphone coupons, discount codes and deals, social media content designed for smaller screens, and mobile-only emails or landing pages.

The main thing is to get on board somehow. Investing now will ensure you won’t be left behind.