Top Creative Design Trends for 2017

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Understanding creative design trends is essential to creating powerful and influential marketing campaigns. After all, if you want to keep up the success and relevance of your business, you need to know what your target audience wants and market your brand in a way that’s in line with those opinions. It’s no longer a question of whether or not to use visual content marketing because 74% of social media marketers are already using it. The question is how. To help you understand what your customers are looking for, Shutterstock released their Creative Trends Report for 2017, highlighting the top visual trends based on customer download and search behavior for images, video, and music.

Here are Shutterstock’s 4 top creative design trends for 2017.

1. Organic Textures

Reporting a 74% increase over last year, organic textures are taking over 2017 in a big way. Associating strongly with consumers’ newfound obsession with all things organic and unprocessed, this trend is about celebrating natural beauty. Organic textures focus on raw patterns found in nature, from tree rings to marble swirls to floral prints. This trend is especially good news if you’re an eco-friendly brand and can create marketing campaigns that emphasize the naturalness of your product using raw, organic patterns.

2. Tropical

As summer approaches, there is no better time than now to take advantage of the popularity of tropical-styled designs. Tropical-inspired content focuses on combining things like bright, bold colors, lush vegetation, and exotic fruits to create feel-good visuals that’ll make you feel like you’re on a plane to paradise. Tropical visuals are up by 44% and are likely the driving force behind all of the pineapple-themed clothing you’ve seen around this year. If your brand is looking for something young, fun, and fresh, consider theming your next content campaign around the tropics!


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3. Glitch

Look no further than the success of HBO’s Westworld to see how much consumers are loving the idea of “glitches” and exploring the dark side of new technology. The every-growing popularity of post-apocalyptic and technology-driven films is bleeding into the design world. Case in point: searches for distorted or glitch images have increased by 32%. This trend is great for more modern brands that are looking to give a darker edge to their visual content marketing.

4. Laser Cutting

You’ve likely seen plenty of laser cut designs and templates if you spend any time on Pinterest. Laser cutting combines the high-tech side of science and with the beauty of art by using lasers to create elaborate, intricate patterns. These designs are often aesthetically similar to lace, but laser cut artists have taken things further to create a variety of different styles. Laser cutting searches have increased by 22% and their diversity means that this trend can be an asset to any brand! From high-end, elegant concepts to modern, printed geometrics, it’ll be easy to incorporate this trend into your content.

Keeping up with constantly shifting and evolving trends isn’t easy, but your customer is synched into the rest of the world and you need to be too! The key is to understand what your customer likes and, by adding popular and current influences, showing that your brand can keep up with any trends.