Video Marketing is Essential to Creating an Effective Content Strategy

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Video marketing is a must-have for engaging content, drawing the most attention from audiences in this fast-paced world. Whether you’re using Facebook, Twitter, Snapchat, or Instagram, video is dominating the social media world – and for good reason. Here are five reasons why you need to add more video to your content strategy.

1. Build Credibility

Google is the go-to for everything and, with YouTube, is the largest video platform for pretty much everything you could possibly want to see or know. If your audience is searching there, you want to be found there too. Post regularly to your own channel and this will help your brand appear relevant, present, and trustworthy.

2. Make a Connection

Because social media is on the rise and all your best competitors are utilizing it, how will you stand out from the next guy? It’s easy: YOU! It isn’t about the best slogan or the catchiest jingle. People connect with a face and a personality. They connect with authenticity. Video marketing on all of your platforms makes it possible for you to connect on a personal level and it can earn you a customer for life!

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3. Increase Engagement

You can announce a product launch or promotion on your social media platforms with words, a photo, or a graphic. Or, why not take it up a notch and invite your audience to join the conversation personally with video? The more they see your face online, the more they will come to trust you and want to hear about what it is you have to say (or sell!).

4. Improve Visibility

The social media platform giants are all about community and reward those who utilize the tools they have created. This is especially true for video. Engagement from users for video is increasing as it catches their attention versus written content that gets skimmed. Video posts, live streams, and videos in your stories are all ways to be favored and show up more in your audience’s feeds.

5. Convert Customers

With more people engaging with video more than ever, a verbal call-to-action in your videos can prompt a person to take action all because you asked! As your audience scrolls passed descriptions or scrolls through your website, they may miss the next step you need them to take. If a video catches their attention, then use it to your advantage!