4 Best Practices to Increase Customer Referrals

Customer referrals are an important and exciting event for any business, whether you’re a B2B or a B2C company. But businesses so often get caught up in the excitement of a new lead that they forget what these referrals actually are: an opportunity to foster loyalty and trust with your current customer base. Instead of…

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3 Things Every Successful Entrepreneur Must Do

There are a variety of ways to be an entrepreneur, but there are a few key things that every successful entrepreneur has in common. Two of the most important traits of a successful business owner are a willingness to learn and a desire to lead. Being a boss is about more than just giving orders…

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Build Employee Loyalty by Building Company Culture

Establishing company culture is one of the most important steps a successful business can take. In today’s business world, it seems as if employee loyalty and the days of working at one company for your entire career are relics of the past. But, with a little culture, they don’t have to be. According to Forbes’s…

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Embrace the Strange: Strange Habits of Great Minds

Some of the greatest and most successful minds of all time have also been a little, well, off. After all, as Bruce Feirstein said, “The distance between insanity and genius is measured only by success.” In business, a little out-of-the-box thinking is essential. Every creative department needs a few loose screws here and there to…

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6 Must-Haves for an Effective & Successful Business Plan

A comprehensive business plan is crucial throughout every step of your business, from pitching to potential investors to keeping day-to-day operations flowing smoothly to outlining a path for future growth. Without a concise business plan, entrepreneurs often operate without clear and achievable goals and wind up missing out on thriving opportunities. Price-Waterhouse-Coopers cites two-thirds of…

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The Benefits of Conducting a SWOT Analysis for Your Business

Taking the time to analyze, experiment, and draw diagrams to dissect your business, strategies, and predictions can seem complicated and time-consuming. That’s why the best thing you can do is conduct a SWOT analysis. A SWOT analysis is simple enough to conduct in a decent amount of time without a deep understanding of strategy or…

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5 Ways to Track & Stay Ahead of Your Competitors

Understanding and staying ahead of your competitors is one of the key factors in succeeding in the business world. Knowing who your competition is, what they’re planning, where they stand, and where you stand in comparison can make or break a campaign or even a brand as a whole. Here are a few ways to…

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Outdated Practices to Avoid in Modern Business

The business world is constantly evolving and companies must evolve with it in order to maintain a modern business strategy. Technology and the simplistic modern mindset have made many marketing and design techniques irrelevant or ineffective. A successful business should weed through all their systems and revamp or throw out any outdated applications. Here are…

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Tips for Accepting Constructive Criticism

On the road to becoming a successful business owner or entrepreneur, you’re going to encounter constructive criticism. After all, as Elbert Hubbard put it, the only way to avoid criticism is to, “say nothing, do nothing, be nothing.” Both negative and positive feedback are essential to professional growth and development. That said, that doesn’t make the…

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What Does It Mean to Be Lucky in Business?

According to the book Hearts, Smarts, Guts, and Luck, there are many different kinds of luck in business. Even though people can have “dumb luck,” they may also create a lucky environment with attitude and building a network of opportunities. Successful people have lucky attitudes because they are optimistic, which allows them to see available…

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