Marketing
Staying Motivated
While some may find staying focused and motivated at work a simple task, others find it very difficult. After being in the same routine for so long, you start to forget why you’re here in the first place. However, effective self-motivation is what will highly distinguish you from everyone else. But how do you do…
Read More6 Holiday Marketing Strategies to Try Out This Season
The holiday season is here and it’s the busiest time of the year for shopping. That means it’s time to either jump on the holiday marketing bandwagon – or let your business get left behind in the dust. There are many great opportunities that you can take advantage of during the happiest time of the…
Read More5 Trends to Incorporate into Your Marketing Strategy in 2018
Society is ever-changing. What was important to people and the things that influenced their opinions and kept their attention in 2017 have become “so last year.” This constant shift in satisfaction applies to the business world as well. The new year always brings new techniques and ideas that companies think will be the “Next Big…
Read More5 Ways Marketing is More Than Promotion
When you hear the word “marketing,” what do you think of? Billboards? Brochures? Logos? Many businesses are hesitant to invest too much money into marketing because they don’t understand the full host of benefits that it offers. Marketing isn’t just a special perk that promotes brand awareness – it’s a foundational component of building a…
Read MoreA Beginner’s Guide to Mobile Marketing
People spend, on average, over four hours a day on their phones. So why not take advantage of that time with mobile marketing? People in every demographic, all over the world, are on their smartphones. In fact, in 2017, mobile traffic accounted for 52.64% of global online traffic. With that kind of audience and reach,…
Read MoreThe Secret to Better Marketing: Adaptability
Whether you consider yourself a successful business owner or have only just begun to build your brand and business, one thing is certain: marketing is essential. Good marketing can be the difference between surviving and thriving in today’s extremely competitive marketplace. Expanding on “3 Things Every Successful Entrepreneur Must Do,” the secret to better marketing…
Read MoreKey Factors to Consider in International Marketing
The world is a highly diverse place and this should be kept in mind when venturing into international marketing. The varying differences across the world can strongly affect how and what people purchase as well as how people react to all types of marketing. In some instances, these differences can be common knowledge (such as…
Read MoreWhy Personalization in Marketing is Key
In a constantly evolving industry, it is no secret that marketing efforts have to be new and creative in order to grab the attention of their client base. Every single day new content and marketing channels are coming into the game and overwhelming the consumer, putting brands under constant pressure to capture the attention of…
Read More6 Halloween Marketing Ideas for Every Small Business
Halloween-themed marketing isn’t just for pumpkin patches, candy stores, and costume shops. No matter what industry you’re in, every small business can celebrate this spooky holiday (and make some extra money while they’re at it!). Do the Monster Mash and make the most of everyone’s Halloween spirit! Here are six easy and fun Halloween marketing…
Read MoreHave Fun with It: How to Liven Up Your Marketing Strategy
How you conduct your marketing strategy directly affects how your customers view your brand. If you view it as a tedious and inconvenient task, those feelings are likely coming across in your brand’s voice. Give your business a more approachable and outgoing vibe by infusing some fun into your marketing strategy! Even in a situation…
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