Archive for May 2021
7 Essentials for a User-Friendly Website
The internet has taken the world by storm, but not everyone has it all figured out. Most target audiences don’t consist solely of tech-savvy millennials – which means businesses need websites that are easy for anyone to use. A user-friendly website isn’t just an extra perk, it’s a necessary element for every brand and a…
Read More3 Ways to Establish Strong Brand Imagery
Brand imagery is the perception people have of a brand whenever they see or hear about its work or content. Matching your image with your target audience allows you to grow and engage with that market. Who and what do you want to be associated with? And, more importantly, how are you going to establish…
Read MoreBuild Employee Loyalty by Building Company Culture
Establishing company culture is one of the most important steps a successful business can take. In today’s business world, it seems as if employee loyalty and the days of working at one company for your entire career are relics of the past. But, with a little culture, they don’t have to be. According to Forbes’s…
Read MoreOutdated Practices to Avoid in Modern Business
The business world is constantly evolving and companies must evolve with it in order to maintain a modern business strategy. Technology and the simplistic modern mindset have made many marketing and design techniques irrelevant or ineffective. A successful business should weed through all their systems and revamp or throw out any outdated applications. Here are…
Read MoreThe Best Social Media Platforms for Your Business
Social media usage is at an all-time high. As of 2016, the average global internet user spends nearly two hours a day on social media. And in 2015, CNN reported that teens are wired into some form of media for nine hours a day. But what does that mean for businesses? Well, that’s two to…
Read MoreAre You Making the Most of Your Facebook Business Page?
In a society that craves instant gratification, customers want to know everything about your business or product as quickly and easily as possible. And with a network of over 2.13 billion monthly active users, Facebook is a great way to communicate directly with potential customers – but only if you’re doing it effectively. Generating business…
Read MoreOriginal Content is Essential to Growing Your Brand
Sharing other people’s social media posts and stock photos is an easy way to keep your business active and engaged on social media. But it’s not all that your business should be doing. If you want higher quality scores, more engagement, and better brand awareness, then you need to stop following the pack and start…
Read MoreTurning Romance into Dollar Signs: The History of Valentine’s Day & Marketing
Depending on which stance you’ve taken (cynical or hopeless romantic), you’ve probably come to believe one of two very different origin stories for how Valentine’s Day came to be. On one side, the Negative Nancy’s in your life will tell you that the holiday was invented by the candy and greeting card companies as a…
Read MoreToo Much of a Good Thing: 5 Business Practices to Use in Moderation
No matter where you look, you can find tips on everything from upping your productivity to getting along with your coworkers. And for every tip on what to do, there are just as many tips on what to avoid. However, one area that often gets overlooked is when good habits and business practices can become…
Read MoreBrand Update: 3 Signs Your Business Needs One
As a business owner, there are always a million and one things to do and monitor. And when all of your brainpower is being spent on the day-to-day workings, sometimes seemingly less important matters can slip through the cracks. Unfortunately, these “small” details can make a big difference when it comes to the visibility, reputation,…
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