Posts by Kevin Abrams
Have You Updated Your Marketing Strategy?
When it comes to your marketing strategy, doing it the “old-fashioned way” is not a term that you hear very often – and for good reason. Modern marketing is more of a living entity than ever before, constantly changing and evolving. If you haven’t evaluated your business’s marketing strategy within the last year, chances are…
Read MoreThe Secret to Better Marketing: Adaptability
Whether you consider yourself a successful business owner or have only just begun to build your brand and business, one thing is certain: marketing is essential. Good marketing can be the difference between surviving and thriving in today’s extremely competitive marketplace. Expanding on “3 Things Every Successful Entrepreneur Must Do,” the secret to better marketing…
Read MoreEmbrace the Strange: Strange Habits of Great Minds
Some of the greatest and most successful minds of all time have also been a little, well, off. After all, as Bruce Feirstein said, “The distance between insanity and genius is measured only by success.” In business, a little out-of-the-box thinking is essential. Every creative department needs a few loose screws here and there to…
Read MoreHave Fun with It: How to Liven Up Your Marketing Strategy
How you conduct your marketing strategy directly affects how your customers view your brand. If you view it as a tedious and inconvenient task, those feelings are likely coming across in your brand’s voice. Give your business a more approachable and outgoing vibe by infusing some fun into your marketing strategy! Even in a situation…
Read More3 Things Every Successful Entrepreneur Must Do
There are a variety of ways to be an entrepreneur, but there are a few key things that every successful entrepreneur has in common. Two of the most important traits of a successful business owner are a willingness to learn and a desire to lead. Being a boss is about more than just giving orders…
Read More10 Essential Website Elements All Businesses Need
Driving traffic to your website is only the beginning. If marketing and advertising is the march that leads your customers to the field, your website is the battleground on which sales are won and lost. You need the right tools and features to win over as many potential buyers as you can. Really, it all…
Read MoreBuild Employee Loyalty by Building Company Culture
Establishing company culture is one of the most important steps a successful business can take. In today’s business world, it seems as if employee loyalty and the days of working at one company for your entire career are relics of the past. But, with a little culture, they don’t have to be. According to Forbes’s…
Read MoreWhat Your Brand Voice Could Be Saying About You
What is a brand voice? How do you find it? How do you define it? Your brand voice is an essential, independent factor of your brand that dictates how you communicate with your target audience. It should represent your overall tone and brand personality. Your voice is not just what you talk about – it’s…
Read More6 Must-Haves for an Effective & Successful Business Plan
A comprehensive business plan is crucial throughout every step of your business, from pitching to potential investors to keeping day-to-day operations flowing smoothly to outlining a path for future growth. Without a concise business plan, entrepreneurs often operate without clear and achievable goals and wind up missing out on thriving opportunities. Price-Waterhouse-Coopers cites two-thirds of…
Read More7 Essentials for a User-Friendly Website
The internet has taken the world by storm, but not everyone has it all figured out. Most target audiences don’t consist solely of tech-savvy millennials – which means businesses need websites that are easy for anyone to use. A user-friendly website isn’t just an extra perk, it’s a necessary element for every brand and a…
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