Posts by Kevin Abrams
5 Ways to Track & Stay Ahead of Your Competitors
Understanding and staying ahead of your competitors is one of the key factors in succeeding in the business world. Knowing who your competition is, what they’re planning, where they stand, and where you stand in comparison can make or break a campaign or even a brand as a whole. Here are a few ways to…
Read More3 Ways to Establish Strong Brand Imagery
Brand imagery is the perception people have of a brand whenever they see or hear about its work or content. Matching your image with your target audience allows you to grow and engage with that market. Who and what do you want to be associated with? And, more importantly, how are you going to establish…
Read More6 Must-Haves for an Effective & Successful Business Plan
A comprehensive business plan is crucial throughout every step of your business, from pitching to potential investors to keeping day-to-day operations flowing smoothly to outlining a path for future growth. Without a concise business plan, entrepreneurs often operate without clear and achievable goals and wind up missing out on thriving opportunities. Price-Waterhouse-Coopers cites two-thirds of…
Read MoreEmbrace the Strange: Strange Habits of Great Minds
Some of the greatest and most successful minds of all time have also been a little, well, off. After all, as Bruce Feirstein said, “The distance between insanity and genius is measured only by success.” In business, a little out-of-the-box thinking is essential. Every creative department needs a few loose screws here and there to…
Read MoreHave Fun with It: How to Liven Up Your Marketing Strategy
How you conduct your marketing strategy directly affects how your customers view your brand. If you view it as a tedious and inconvenient task, those feelings are likely coming across in your brand’s voice. Give your business a more approachable and outgoing vibe by infusing some fun into your marketing strategy! Even in a situation…
Read More7 Essentials for a User-Friendly Website
The internet has taken the world by storm, but not everyone has it all figured out. Most target audiences don’t consist solely of tech-savvy millennials – which means businesses need websites that are easy for anyone to use. A user-friendly website isn’t just an extra perk, it’s a necessary element for every brand and a…
Read MoreBuild Employee Loyalty by Building Company Culture
Establishing company culture is one of the most important steps a successful business can take. In today’s business world, it seems as if employee loyalty and the days of working at one company for your entire career are relics of the past. But, with a little culture, they don’t have to be. According to Forbes’s…
Read MoreThe Best Social Media Platforms for Your Business
Social media usage is at an all-time high. As of 2016, the average global internet user spends nearly two hours a day on social media. And in 2015, CNN reported that teens are wired into some form of media for nine hours a day. But what does that mean for businesses? Well, that’s two to…
Read MoreOriginal Content is Essential to Growing Your Brand
Sharing other people’s social media posts and stock photos is an easy way to keep your business active and engaged on social media. But it’s not all that your business should be doing. If you want higher quality scores, more engagement, and better brand awareness, then you need to stop following the pack and start…
Read MoreAre You Making the Most of Your Facebook Business Page?
In a society that craves instant gratification, customers want to know everything about your business or product as quickly and easily as possible. And with a network of over 2.13 billion monthly active users, Facebook is a great way to communicate directly with potential customers – but only if you’re doing it effectively. Generating business…
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