Posts by Kevin Abrams
3 Employee Perks To Make Your Brand (& Employees!) Shine
To have a truly impressive brand, every aspect of your company should be well-thought out and properly managed, inside and out. If you’re looking to build a reputable and lovable business, taking care of your employees is essential. (After all, happy workers are better workers!) Boosting morale with employee perks will send good vibes throughout…
Read More4 Ways Interns Empower Your Business
No matter what industry you’re in, interns can be a valuable asset to both your employees and the company itself. Internships provide more than just knowledge and experience for the intern themselves, they also benefit your entire team. Here are four ways that interns provide opportunities to empower your team and business. 1. Giving Employees…
Read MoreCommon Website Mistakes for Small Businesses
You only get once chance to make a good first impression. As a business owner, you take careful steps to provide excellent customer service within your establishment – so why should your website be any different? More and more, customers are taking their business online. Even customers who intend to visit the actual location to…
Read MoreBrand Update: 3 Signs Your Business Needs One
As a business owner, there are always a million and one things to do and monitor. And when all of your brainpower is being spent on the day-to-day workings, sometimes seemingly less important matters can slip through the cracks. Unfortunately, these “small” details can make a big difference when it comes to the visibility, reputation,…
Read MoreTurning Romance into Dollar Signs: The History of Valentine’s Day & Marketing
Depending on which stance you’ve taken (cynical or hopeless romantic), you’ve probably come to believe one of two very different origin stories for how Valentine’s Day came to be. On one side, the Negative Nancy’s in your life will tell you that the holiday was invented by the candy and greeting card companies as a…
Read MoreOriginal Content is Essential to Growing Your Brand
Sharing other people’s social media posts and stock photos is an easy way to keep your business active and engaged on social media. But it’s not all that your business should be doing. If you want higher quality scores, more engagement, and better brand awareness, then you need to stop following the pack and start…
Read MoreAre You Making the Most of Your Facebook Business Page?
In a society that craves instant gratification, customers want to know everything about your business or product as quickly and easily as possible. And with a network of over 2.13 billion monthly active users, Facebook is a great way to communicate directly with potential customers – but only if you’re doing it effectively. Generating business…
Read MoreThe Best Social Media Platforms for Your Business
Social media usage is at an all-time high. As of 2016, the average global internet user spends nearly two hours a day on social media. And in 2015, CNN reported that teens are wired into some form of media for nine hours a day. But what does that mean for businesses? Well, that’s two to…
Read MoreMarketing in the Age of the Informed Consumer
Gone are the days where a consumer’s purchases were driven by catchy radio jingles and attention-grabbing TV ads. So long to times when what a customer knew about a product was controlled by what a salesman disclosed. Thanks to the internet, this model has been flipped on its head. Consumers are more informed and educated…
Read MoreToo Much of a Good Thing: 5 Business Practices to Use in Moderation
No matter where you look, you can find tips on everything from upping your productivity to getting along with your coworkers. And for every tip on what to do, there are just as many tips on what to avoid. However, one area that often gets overlooked is when good habits and business practices can become…
Read More